Journalistic bias?

It seems that both the BBC and the Guardian deem a Irish journalist kidnapped in Iraq more newsworthy than the death of a British soldier in the same country(2nd & 6th,2nd & 11th respectively at the time of posting). What does that tell you about journalists sense of collective self-obsession? I can appreciate that the Guardian will have a special interest as the employer of the unfortunate journalist which might partially excuse them. As for the BBC, their sense of priorities is just plain wrong.